Our team founded and built Flower & Folk from the ground up, managing every part of the business from product creation and fulfillment to brand strategy, marketing, sales and customer experience. We developed and handmade the full product line while building the digital infrastructure needed to operate and grow an e-commerce brand, including the website, domain, professional email, analytics, SEO and social channels.

We led the brand’s creative direction across every customer touchpoint, designing the website, social content, email campaigns, packaging, print materials and ad creative. We photographed the products, produced short-form video and Reels, and managed a high-volume social calendar with multiple posts each day.

We ran paid advertising, reviewed performance data and used analytics to refine content, campaigns and customer acquisition efforts. We built automated email flows and ongoing campaigns designed to nurture subscribers, recover potential sales and strengthen customer retention.

We also managed customer, influencer, retail and media outreach from prospect research through follow-up and relationship management. These efforts helped grow the brand’s Instagram community from zero to more than 30,000 followers, secure a feature in Vogue Magazine and generate partnership conversations with major names, including IPSY and the Kardashian team.