Goldie Locks: Creating a cohesive digital and print experience for a growing haircare brand

BEAUTY & HAIRCARE - 2023

EMAIL DESIGN

SOCIAL CREATIVE

EMAIL AUTOMATION

LIFECYCLE STRATEGY

PRINT DESIGN

Designed email campaigns, social graphics, print materials, ad creative and brand style guides, helping maintain consistency across the brand’s customer touchpoints. In Klaviyo, we built and customized both one-time campaigns and complete automated email flows using the native builder, imported creative and HTML. We translated branded concepts into responsive emails designed for visual impact, performance and a more connected customer journey. We also created ad graphics tailored to the specifications and dimensions of each placement, ensuring the creative remained polished and effective across platforms.

Our role


The outcome

The work helped create a more consistent visual presence across email, social and print while giving the team polished, reusable creative systems for future campaigns.